Why should chess coaches “name” or “brand” their teaching methodology? – 3 Real Examples Inside

We all, as chess coaches, have a particular way of training our students. There is no way you can explain how good you are in chess coaching unless you “NAME” your teaching methodology. In this article, I will be sharing how naming can play a significant role in your branding.

so what is naming ? – condensing a complex set of teaching methodologies with a catchy name that people can relate and recollect.

After reading this article if you feel compelled to “name” your teaching methodology, don’t forget to share your “name” with me 🙂 

Example 1 : 3-3-3 principle by FM Zhuo Ren from Malaysia

In this post, Zhuo Ren talks about his 3-3-3 principle method. Are you not curious to know what that principle is? He has also established credibility by stating that he uses these principles in his games.

Result of his marketing ?  : His workshop was 100% filled

Below is the original un-edited post from his page

What do I teach in my private classes? What forms the basis for all my classes? Every position I show, every game I show, I am thinking, explaining using this 3-3-3 principle method. It is the way I play my games. When I am off form, I always go back to this. All my private students are learning this. Once they learn it, they can follow it or they can form their own principles.

In this upcoming workshop, I am sharing this method that I have been developing since I started chess and also the games and tournaments that helped me improve upon it.

***You will also see me explain games played by world class GMs using Only this 3-3-3 principle. This will give you confidence in applying this method and also knowing that the heights it can bring you to. You will also learn the stories behind the principles so that you can remember and recall it better in your games. This also helps you to apply it in other areas of life.

You will not find these stories or method anywhere else because it is n’t in any book, video, etc. Limited only to 16 people.

Example 2 : The chueca method by IM Alberto Chueca

In his website albertocheuca.com, he clearly establishes how he uses his proprietary teaching method – “The Chueca Method” and the rating graph to prove that his teaching method works.

Example 3 : The “Right Mood” challenge by GM Avetik Grigoryan

You can see the Grandmaster himself becomes a model for his merchandize. “Right Mood – Right Move”

You can see that all his teaching philosophies revolve around “Chess Mood” and he teaches these with practical examples of practice. Below is a post in which he describes how to create a perfect mood during tournament games. Is n’t this super important?

Below is the original un-edited post from his page

Below is the original un-edited post from his page

In October we had “Right Mood” challenge in our group: who would raise his ELO during 1 month the most, would get “Right Mood – Right Move” t-shirt designed by our designers. Surprisingly, many of our members who didn’t win the challenge asked if they can buy that t-shirt.

chessmood.com marketing posters also creates a good mood for readers. Don’t they make you feel happy?

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Bonus – Example 4 : The Evan’s method by GM Evan

According to IM Evans, there are two modes of analysis:

There’s the Dynamic Analysis… the “I-go-here, he-goes-there” sort of analysis that everyone is familiar with. You do that while YOUR clock is running (because you know the exact position… it’s your move).

Then there’s the Static Analysis… counting Space, Time and Force, and assessing Pawn Structure. You can do that while EITHER player’s clock is running, because the results won’t change much in a single half-move. This gives you something productive to do with your OPPONENT’S time.

You can do your own analysis about Evan’s method. But had he not given a name to the method, it would not have been popularly adopted

For Example – Coach Ron from pacifichillschessacademy.com in San Diego teaches his  students about Evan’s Method.

About me

Image may contain: Arun Srinivaas, sitting, laptop and indoor

My name is Arun, CEO of Chesslang.com and i help chess coaches to build & grow their chess academy. You can reach me through https://www.facebook.com/arunsrinivaasrs  

About Chesslang.com

Chesslang.com converts your chess academy website into a chess training and playing platform. You can conduct online tournaments, conduct online lessons, share homework with students, monitor student’s progress overtime and much more.. All these features integrated under say arena..com. 

Embrace your brand and put your website to use with Chesslang.com